How were our survey results helpful?

As you can see on my 'D' post for research for main product, we did a survey and we wrote up our results. I also put some of the answers into pie charts to display it nicely. Our survey results helped before we began to film our trailer because it's always important to know what the audience is looking for. There would be no point in making a teaser trailer that wouldn't interest the target audience. So when planning our trailer and drawing up the storyboard we took into account the results from our survey.