Tuesday, 12 October 2010

Trailer Conventions.

Recognisable Conventions of a trailer:

  • Highlight the best bit of the fillm
  • Not shown narrative in correct order
  • Stars of the film shown/mentioned
  • Images on the screen for different amounts of time
  • Hearing one line of a character's conversation
  • Action interspered with credits on the screen
  • Voiceovers - rarely in horror films.
  • Music/sound creates atmosphere
  • Title appears at the end
  • Trailer builds to a climax - builds suspense.

Trailers are designed to capture our attention and hold it for a short space of time. They show the audience enough to make them want to go and see/buy the film, but not enough to give everything away otherwise it would be pointless. When watching a trailer the audience gets involved and curious and tries to fit it all together to understand the overall plot. Trailers include montages of clips to give us a quick taster. If the entire film moved at this pase nobody would watch it, as it would become too much. But for a trailer this technique works perfectly.

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