Film distribution is a marketting campaign to launch new films by advertising them and trying to get them into cinemas. The main ways to advertise and get the publicity for films are: Trailers, posters, the internet, mobile advertising, radio and television.
Synergy is important when launching new films because it helps to sell and publicise it. Many films also have XBOX or Playstation games to go with them, posters, mobile phone apps etc. This is to make the film a big hit and the company will therefore make more money from it.
Trailers are said to be the most important form of advertising a new film. Many people will watch a trailer at home or even in the cinema when they're going to see another film. Trailers need to be each catching and exciting to make the audience want to pay to watch it. On trailers of movies there are often comments written from famous newspapers and companies such as 'Best british comedy of the year.' Full movie reviews or even just these quotes can make the movie seem more appealing because the audience is being told that it's worth going to see.
Distributers must be sure of the audience they are trying to attract when marketting a new film because they want to make sure they are appealing to the right group of people. The largest audience for films are people aged 15 - 24. Films also need to have a clear U.S.P so that the audience is interested.
Blockbuster films - companies including Warner, Sony, 20th Century Fox - films are recieved straight from the production company. However, independant distribution companies such as Lionsgate, Metrodone and Momentum Pictures, buy films from film festivals that they believe can make lots of money.
Synergy is important when launching new films because it helps to sell and publicise it. Many films also have XBOX or Playstation games to go with them, posters, mobile phone apps etc. This is to make the film a big hit and the company will therefore make more money from it.
Trailers are said to be the most important form of advertising a new film. Many people will watch a trailer at home or even in the cinema when they're going to see another film. Trailers need to be each catching and exciting to make the audience want to pay to watch it. On trailers of movies there are often comments written from famous newspapers and companies such as 'Best british comedy of the year.' Full movie reviews or even just these quotes can make the movie seem more appealing because the audience is being told that it's worth going to see.
Distributers must be sure of the audience they are trying to attract when marketting a new film because they want to make sure they are appealing to the right group of people. The largest audience for films are people aged 15 - 24. Films also need to have a clear U.S.P so that the audience is interested.
Blockbuster films - companies including Warner, Sony, 20th Century Fox - films are recieved straight from the production company. However, independant distribution companies such as Lionsgate, Metrodone and Momentum Pictures, buy films from film festivals that they believe can make lots of money.
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