Film distribution is a marketing campaign to launch new films by advertising them and trying to get them into cinemas. The main ways to advertise and get the publicity for films are: Trailers, posters, the internet, mobile advertising, radio and television. Synergy is important when launching new films because it helps to sell and publicise it. Many films also have XBOX or Playstation games to go with them, posters, mobile phone apps etc. This is to make the film a big hit and the company will therefore make more money from it. Trailers are said to be the most important form of advertising a new film. Many people will watch a trailer at home or even in the cinema when they're going to see another film. Trailers need to be each catching and exciting to make the audience want to pay to watch it. On trailers of movies there are often comments written from famous newspapers and companies such as 'Best British comedy of the year.' Full movie reviews or even just these quotes can make the movie seem more appealing because the audience is being told that it's worth going to see. Distributors must be sure of the audience they are trying to attract when marketing a new film because they want to make sure they are appealing to the right group of people. The largest audience for films are people aged 15 - 24. Films also need to have a clear U.S.P so that the audience is interested. Blockbuster films - companies including Warner, Sony, 20th Century Fox - films are received straight from the production company. However, independent distribution companies such as Lionsgate, Metrodone and Momentum Pictures, buy films from film festivals that they believe can make lots of money.
We chose to classify our film as a 12 rating. This is because the genre of the film/trailer is horror and therefore wouldn't be suitable for young children, however the film/trailer doesn't deal with violence, or sexual content and would therefore be suitable for ages 12 and up.
My movie poster and trailer are very similar. The main photo on the poster is a shot taken from the trailer. To make the poster and trailer look similar I used a 'skribble' font on some of the text. This fits in well with the twigs in the background of the photograph. I used Photoshop to change the brightness and contrast of the main photo. This made the image more black and white to fit in with the conventional colours of the horror genre. I also decided to add in a blue colour just to create a contrast and make the poster look appealing and interesting. As well as making a film poster, I created a film magazine cover using an existing title, to show the importance of getting on the cover of a film magazine when promoting a new film.
When making my movie poster I searched online for other posters to similar films for ideas. Below are two which inspired me most
As you can see, both of these posters have a main image in the middle which is a shot from the movie. they then have the title in bold above the image, and the names of people involved below the image. This was the layout of my poster as I felt that the large image in the middle was very effective. Looking at 'The Exorcist' poster, I felt that the colours were effective. The light purple writing goes well with the bright white light coming from the street light. It all looks like it matches. When making my movie poster I wanted it to connote fear and darkness. Which obviously relate to horror. The black, white and blue colour scheme reminds me of night vision on a camera, which is used in our movie trailer.
When making my film magazine cover I was inspired by the magazine 'Empire,' as you can see because I used this at the title of my magazine cover. Below is one of the images which I used to help design my magazine cover.
Instead of taking a new photo for my magazine cover, I used a shot from my trailer which I thought was effective. This was because in this particular shot the lighting looks really natural and good and it blends in well with the text and everything else that I wanted on my magazine cover. I decided to use a few other images as well just to make it look more exciting. I used a couple of boxes around some text to make it stand out. This is often used on real magazine covers to make them look snazzy and eye catching.
No comments:
Post a Comment